---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 8)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 8 of 69."
url: "https://groas.com/author/alexander-perelman/page/8"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A small $249 price tag tied to an enormously long receipt that spills off a desk and piles on the floor, showing the hidden costs behind the cheap price.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/aa3546b2-f84a-487f-8025-fa3a38cb83b9.png)](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
  ## [The $249 AI Google Ads Tool and the Rest of the Bill](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
  [October 12, 2026 • 9 min read](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)

  [Written by Alexander Perelman](https://groas.com/post/the-all-inclusive-ai-google-ads-tool-ite)
* [![An empty, torn-open software box with a long contract spilling out of it, a timer and red seal in the coils: the tool is gone but the costs keep unrolling.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ac1e2ff9-5cd3-49b8-98c7-1ab287ffb843.png)](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
  ## [WordStream Pricing Teardown: The Tool Is Gone, but the Costs Aren’t](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
  [October 12, 2026 • 9 min read](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)

  [Written by Alexander Perelman](https://groas.com/post/wordstream-s-pricing-line-by-line-what-t)
* [![Cartoon fortune teller hands a sceptical founder a dated checklist over her crystal ball, promising a way to prove her predictions wrong.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6118fdd7-f42a-44ef-9b29-f542a5fb6035.png)](https://groas.com/post/five-predictions-for-google-ads-manageme)
  ## [Five Google Ads Predictions for 2027, With a Way to Prove Each One Wrong](https://groas.com/post/five-predictions-for-google-ads-manageme)
  [October 12, 2026 • 10 min read](https://groas.com/post/five-predictions-for-google-ads-manageme)

  [Written by Alexander Perelman](https://groas.com/post/five-predictions-for-google-ads-manageme)
* [![A tiny worker patches a leaking canal in a model farm, where golden water seeps from small cracks before reaching the crops: growth from plugging leaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7418ff5a-a651-4a6d-96a0-1003637d34ba.png)](https://groas.com/post/where-30-more-conversions-actually-comes)
  ## [Where 30% More Google Ads Conversions Actually Comes From](https://groas.com/post/where-30-more-conversions-actually-comes)
  [October 12, 2026 • 11 min read](https://groas.com/post/where-30-more-conversions-actually-comes)

  [Written by Alexander Perelman](https://groas.com/post/where-30-more-conversions-actually-comes)
* [![A tiny self-driving harvester busily fills a silo with weeds while the wheat goes untouched and the farmer naps in a hammock: automation chasing the wrong goal.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d172f4e4-2fe3-43e5-82d4-5d4895a37bcb.png)](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
  ## [Hands-Off Google Ads: The Four Decisions You Still Have to Make](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
  [October 12, 2026 • 10 min read](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)

  [Written by Alexander Perelman](https://groas.com/post/the-hands-off-google-ads-owner-s-guide-t)
* [![An old-fashioned elevator operator sits idle in an automatic elevator, holding out a tip tray marked 15% as the passenger presses the button herself.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f1bd8f4a-047f-4e85-bda5-b3e4578eadd6.png)](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
  ## [The 15% Google Ads Fee Outlived the Work It Once Paid For](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
  [October 12, 2026 • 10 min read](https://groas.com/post/how-google-ads-management-got-stuck-at-2)

  [Written by Alexander Perelman](https://groas.com/post/how-google-ads-management-got-stuck-at-2)
* [![A business owner slides a single sheet and pen across a table to an agency rep, whose smile stalls as he's asked to commit to a number in writing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/220f1c1a-6ba5-4efa-84cc-fb23d955ba02.png)](https://groas.com/post/copy-paste-scripts-for-the-business-that)
  ## [Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results](https://groas.com/post/copy-paste-scripts-for-the-business-that)
  [October 12, 2026 • 10 min read](https://groas.com/post/copy-paste-scripts-for-the-business-that)

  [Written by Alexander Perelman](https://groas.com/post/copy-paste-scripts-for-the-business-that)
* [![Clay figure frantically lays track ahead of a moving train while a founder hangs a fourth new station sign, past offers abandoned on dead-end spurs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1c1a8bb7-9c3e-4cf0-ad28-c95b69b2dce6.png)](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
  ## [The SaaS Account That Taught Me to Judge Search Work in 90 Days](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
  [October 12, 2026 • 10 min read](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)

  [Written by Alexander Perelman](https://groas.com/post/four-offers-in-four-quarters-the-saas-ac)
* [![A suited hand presses its thumb on a brass scale holding crumpled blank forms, sending the needle soaring: a rigged way of counting results.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/749203a1-e4c4-47c6-bf94-d03d49601e87.png)](https://groas.com/post/before-you-sign-a-performance-based-sear)
  ## [Before You Sign a Performance-Based Search Deal: 15 Contract Checks](https://groas.com/post/before-you-sign-a-performance-based-sear)
  [October 12, 2026 • 11 min read](https://groas.com/post/before-you-sign-a-performance-based-sear)

  [Written by Alexander Perelman](https://groas.com/post/before-you-sign-a-performance-based-sear)
* [![Cartoon of a runner sprinting to a finish line while two officials carry the tape further away, mocking undefined targets in pipeline-based agency pay.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/51bed528-92fb-4487-9d48-01568519a9bb.png)](https://groas.com/post/pipeline-or-leads-should-your-search-par)
  ## [Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?](https://groas.com/post/pipeline-or-leads-should-your-search-par)
  [October 12, 2026 • 10 min read](https://groas.com/post/pipeline-or-leads-should-your-search-par)

  [Written by Alexander Perelman](https://groas.com/post/pipeline-or-leads-should-your-search-par)
* [![A wilting plant covered in sensors and gauges all reading red, while a dusty watering can sits unused: monitoring a problem isn't fixing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fc3582c6-c231-4152-9fdb-ab19e4c13eec.png)](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
  ## [The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
  [October 12, 2026 • 11 min read](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-vendor-glossary-for-agencies-22)
* [![Cartoon of agency staff proudly pointing at a towering 'Impressions' bar while their client squints at a tiny 'Customers' bar, his $4,000 invoice under his mug.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a0294692-12a8-4aed-9b03-d7fab15e526c.png)](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
  ## [Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
  [October 12, 2026 • 9 min read](https://groas.com/post/month-six-of-our-exciting-partnership-yo)

  [Written by Alexander Perelman](https://groas.com/post/month-six-of-our-exciting-partnership-yo)
* [![A standing paper invoice wears novelty nose-glasses and a 'Results-Based' name tag, a retainer bill thinly disguised as a performance deal.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b99315db-edd4-4cdf-85da-2b4f0bde6ac8.png)](https://groas.com/post/7-myths-about-performance-based-google-a)
  ## [7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive](https://groas.com/post/7-myths-about-performance-based-google-a)
  [October 12, 2026 • 9 min read](https://groas.com/post/7-myths-about-performance-based-google-a)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-performance-based-google-a)
* [![Clay diner scene: an agency man nibbles one pea while pushing a huge burnt banknote lasagna to a shocked founder, showing who really eats the loss.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/010efef8-2554-49f9-b6e9-a9e67febbfc1.png)](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
  ## [Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
  [October 12, 2026 • 9 min read](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)

  [Written by Alexander Perelman](https://groas.com/post/will-you-actually-eat-the-loss-seven-que)
* [![Tabletop model of a small shop with a toll booth on its own doorstep, its loyal regulars paying a coin to get in, a cut on sales it would have made anyway.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ce438b17-a4ce-46b9-9e52-7eccc903f683.png)](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
  ## [An Open Letter to the Founder Offered a 15% Cut of Google Ads Revenue](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
  [October 12, 2026 • 9 min read](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-founder-about-to-g)
* [![A magnifying glass over a contract reveals its fine print is made of tiny fishhooks and padlocks, while glossy agency brochures sit ignored behind it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d7cf5179-4d72-4299-88b9-1daf98271d5c.png)](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
  ## [Directive vs Disruptive Advertising vs groas: Compare the Contract, Not the Case Studies](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
  [October 12, 2026 • 11 min read](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)

  [Written by Alexander Perelman](https://groas.com/post/directive-vs-disruptive-advertising-vs-a)
* [![A tabletop model town of ten shops under renovation, tended by one tiny manager with a ladder, while an unplugged taxi meter lies abandoned outside.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/adaf02e0-b76d-40ee-9b77-038453211b81.png)](https://groas.com/post/one-account-manager-ten-client-domains-s)
  ## [One Manager, Ten Domains, 60 Days: A White-Label AEO Playbook](https://groas.com/post/one-account-manager-ten-client-domains-s)
  [October 12, 2026 • 10 min read](https://groas.com/post/one-account-manager-ten-client-domains-s)

  [Written by Alexander Perelman](https://groas.com/post/one-account-manager-ten-client-domains-s)
* [![A $100 bill on a cake plate cut three ways: a thin neat wedge, a ragged chunk buried in cheap form slips, and one clean pre-measured line.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/385f33d3-1a40-4c5f-8346-cbb843b95612.png)](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)
  ## [Percentage of Spend vs Pay-Per-Acquisition vs Flat Fee: The $20k Google Ads Test](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)
  [October 12, 2026 • 10 min read](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)

  [Written by Alexander Perelman](https://groas.com/post/percentage-of-spend-vs-pay-per-acquisiti)
* [![An arcade claw drops a tiny red telephone back onto a pile of prizes while a hand feeds in another coin: you pay whether or not it delivers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/388d4115-6ff3-4604-bd3f-5cf8d5c39aee.png)](https://groas.com/post/best-disruptive-advertising-alternatives)
  ## [The Best Disruptive Advertising Alternatives, Ranked by Who Pays When Results Miss](https://groas.com/post/best-disruptive-advertising-alternatives)
  [October 12, 2026 • 10 min read](https://groas.com/post/best-disruptive-advertising-alternatives)

  [Written by Alexander Perelman](https://groas.com/post/best-disruptive-advertising-alternatives)
* [![A skeptical man crouches in a greenhouse, measuring a 'WORKED' seedling against an identical 'CONTROL' one beside an unsigned contract.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/feaed93d-665a-4719-874e-8430a4434055.png)](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
  ## [The 30-Day AEO Holdout: Test Citations Before You Sign](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
  [October 12, 2026 • 9 min read](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-aeo-tool-bake-off-a-test-any)
* [![A funnel stuffed with printed articles feeds a pipe whose red valve is shut, so an empty glass sits under a dry tap: content can't flow past the block.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0adebcb8-957c-4ce6-bcbe-8f433824caea.png)](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
  ## [The AI-Visibility Pre-Flight: 27 Checks Before You Pay for ChatGPT Optimization](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
  [October 11, 2026 • 9 min read](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
* [![A shopkeeper on a ladder repaints a glossy green storefront while its front door is bricked shut, so no one can get in to see the new paint.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5dd082f1-dd0f-4f61-9b46-8931ae33f61e.png)](https://groas.com/post/are-ai-assistants-even-reading-your-page)
  ## [Before You Rewrite for AI Citations, Run This 30-Day Server Log Test](https://groas.com/post/are-ai-assistants-even-reading-your-page)
  [October 11, 2026 • 10 min read](https://groas.com/post/are-ai-assistants-even-reading-your-page)

  [Written by Alexander Perelman](https://groas.com/post/are-ai-assistants-even-reading-your-page)
* [![An answer card pinned open on a dissection tray, its four snipped passages threaded to sources while glossy unpinned pages sit ignored](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b68ac22d-c914-49ca-a348-79ae64d02b4e.png)](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
  ## [I Tore Down One Google AI Overview. Here’s What Its Citations Reveal](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
  [October 11, 2026 • 11 min read](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)

  [Written by Alexander Perelman](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
* [![A mouldy agency playbook binder sits in a fridge with a "BEST BEFORE JUN 2024" sticker, suggesting old AI search tactics have expired.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ec5b3ea6-5bb4-4230-8b68-ea4370e51df4.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
  ## [From SGE to AI Mode: How Google’s Citation Rules Changed](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
  [October 11, 2026 • 9 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)

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