The $249 AI Google Ads Tool and the Rest of the Bill
• 9 min read
Written by Alexander Perelman
Alexander Perelman
WordStream Pricing Teardown: The Tool Is Gone, but the Costs Aren’t
• 9 min read
Written by Alexander Perelman
Five Google Ads Predictions for 2027, With a Way to Prove Each One Wrong
• 10 min read
Written by Alexander Perelman
Where 30% More Google Ads Conversions Actually Comes From
• 11 min read
Written by Alexander Perelman
Hands-Off Google Ads: The Four Decisions You Still Have to Make
• 10 min read
Written by Alexander Perelman
The 15% Google Ads Fee Outlived the Work It Once Paid For
• 10 min read
Written by Alexander Perelman
Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results
• 10 min read
Written by Alexander Perelman
The SaaS Account That Taught Me to Judge Search Work in 90 Days
• 10 min read
Written by Alexander Perelman
Before You Sign a Performance-Based Search Deal: 15 Contract Checks
• 11 min read
Written by Alexander Perelman
Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?
• 10 min read
Written by Alexander Perelman
The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them
• 11 min read
Written by Alexander Perelman
Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated
• 9 min read
Written by Alexander Perelman
7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive
• 9 min read
Written by Alexander Perelman
Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing
• 9 min read
Written by Alexander Perelman
An Open Letter to the Founder Offered a 15% Cut of Google Ads Revenue
• 9 min read
Written by Alexander Perelman
Directive vs Disruptive Advertising vs groas: Compare the Contract, Not the Case Studies
• 11 min read
Written by Alexander Perelman
One Manager, Ten Domains, 60 Days: A White-Label AEO Playbook
• 10 min read
Written by Alexander Perelman
Percentage of Spend vs Pay-Per-Acquisition vs Flat Fee: The $20k Google Ads Test
• 10 min read
Written by Alexander Perelman
The Best Disruptive Advertising Alternatives, Ranked by Who Pays When Results Miss
• 10 min read
Written by Alexander Perelman
The 30-Day AEO Holdout: Test Citations Before You Sign
• 9 min read
Written by Alexander Perelman
The AI-Visibility Pre-Flight: 27 Checks Before You Pay for ChatGPT Optimization
• 9 min read
Written by Alexander Perelman
Before You Rewrite for AI Citations, Run This 30-Day Server Log Test
• 10 min read
Written by Alexander Perelman
I Tore Down One Google AI Overview. Here’s What Its Citations Reveal
• 11 min read
Written by Alexander Perelman
From SGE to AI Mode: How Google’s Citation Rules Changed
• 9 min read
Written by Alexander Perelman